JKN remains on target with HP
Large-format printing company JKN Digital says its investment in new technology from HP during the Covid-19 pandemic helped the business come through one of the toughest periods in its history.
Thursday, 26 Aug 2021 08:45 GMT
JKN Digital says its HP kit allowed it to remain operational throughout the pandemic
Based in Preston, JKN produces a range of work including wallpapers, signage, canvases, internal and external displays and vehicle wraps, as well as a variety of point-of-sale.
JKN took on a HP Latex R2000 in March 2019 and its two HP Latex 570 devices in May of the same year, and followed this up with the purchase of a third HP Latex 570 during the early days of the pandemic.
Peter Nicholls, managing director of JKN, says this latter investment proved to be a shrewd bit of business for the company, helping it meet high demand for pandemic-related work.
“We bought the third HP Latex 570 to meet the huge demand we were getting for floor graphics,” said Peter Nicholls says, adding: “Lots of customers were asking us for floor graphics in May and June last year to promote social distancing and one-way systems.
“The efficiency and reliability of the HP Latex 570 printer very much helped us battle through the pandemic and ensured we could continue to produce superb quality printed work at what was a phenomenally busy time for us.
Lots of customers were asking us for floor graphics in May and June last year to promote social distancing and one-way systems”
“It can’t be emphasised enough how much the reliability of HP technology has helped us.”
Nicholls also spoke about the impact of the company’s existing HP Latex R2000, saying how the white ink feature in particular has enabled the business to take on a wide range of work.
“The white ink feature has been extremely useful for us in terms of increasing work with our existing customers, as well as finding new markets and clients,” he says, adding: “It gives us the capability to print white on both rigid and roll materials.
“Aside from producing more window graphics work, the white ink feature has allowed us to move into printing more work on timber, which is something we couldn't do before. It does a much better job than other machines like UV printers, which can print on timber but lay down thick ink, meaning the natural grain doesn't show through as it does with the HP Latex R2000.”
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