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Super support for British Superbike rider

One signage company has backed a young rider in the 2021 Bennetts British Superbike Championship.

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Bjorn Estment will racing in the 2021 British Superbike Championship with a boost from sponsors Brandfixx

Vehicle branding service, Brandfixx, has announced a new sponsorship deal with South African rider Bjorn Estment, who races for the Powerslide Catfoss team. It is the 34-year-old’s second year on the grid, with Brandfixx making its debut as a sponsor for this season.

Estment comments: “I love getting on the British Superbike grid and doing what I do best. The support I’ve had from all my sponsors is humbling and it means I can get out on the track knowing that I have everything in place to give the 2021 season my all.”

Brandfixx is run by father and son team, David and Greg Saunderson. The firm uses a modular technique which has been designed, manufactured and fitted to suit every type of vehicle. This is because the company was created after frustration in the car wrapping industry associated with the traditional method of branding vehicles using a large, printed sheet of vinyl.

The journey we have been on in the short time since we launched has been incredible. Having Bjorn onboard shows we really mean business and we’re proud to be in his corner

The Brandfixx logo will be on Estment’s helmet and racing suit, and the Yorkshire-based company’s managing director, Greg Saunderson, says: “The journey we have been on in the short time since we launched has been incredible. Having Bjorn onboard shows we really mean business and we’re proud to be in his corner.

“Having the Brandfixx name on his gear means exposure in British Superbike’s top event which is great for us. But it is equally exciting to be able to support such a talented rider and see him develop as the season goes on.”

Not only did the company sponsor Estment’s helmet and suit, but Brandfixx has also worked to kit out his truck and garage.

Estment adds: “Everyone who sees the van is amazed and wants to see more of what Brandfixx can do. I love proudly representing my team and my new extended crew, feature David, Greg and the brilliant Brandfixx brand.”

If you have any news, please email genevieve@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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