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CMYUK confirms double senior appointment

Adam Booth joins as senior digital sales consultant, while Chris Martin is being promoted to sales manager for equipment

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[L to R] Sue Hayward and Adam Booth from CMYUK

CMYUK has announced a double appointment, with Chris Martin being promoted to the role of sales manager for equipment and Adam Booth joining the supplier as a senior digital sales consultant.

Martin will initially oversee business development and operations, focusing on optimising sales processes and infrastructure to improve revenue generation. 

He moves into the new role having served as senior digital sales consultant since joining CMYUK in 2022.

Sales manager for equipment, Chris Martin

“I’m incredibly honoured and excited to step into the role,” Martin says, adding: “The trust and confidence placed in me by our leadership team means a great deal, and I’m eager to embrace this new challenge wholeheartedly. 

“Collaborating closely with the entire sales team, I am confident that we can achieve remarkable success. That said, our team is already outstanding, and together, we will continue to deliver excellence for our customers.”

Sue Hayward, commercial director for equipment at CMYUK, adds: “Chris is a talented and informed individual who excels in strategic vision and attention to detail. He is excellent at building, sustaining, and enhancing strong connections with both our customers and the manufacturers aligned to the CMYUK portfolio.”

Meanwhile, Booth joins CMYUK to replace Martin in his previous role as senior digital sales consultant.

Previously of RA Smart, Booth brings a wealth of experience to CMYUK and will support the company’s entire print production portfolio, which includes technology from EFI, Canon and Mimaki.

“A prime concern of mine had been that my customers would outgrow me, however with my new role at CMYUK that’s never going to be an issue,” Booth says, adding: “Over the years, I have observed CMYUK’s acceleration to become a leading market entity within the industry. 

“I am eagerly anticipating the opportunity to contribute to the company’s growth and to deliver outstandingly profitable solutions for our customers.”

Hayward adds: “Enthusiastic and astute, Adam brings a great deal of experience that will be crucial as we continue to expand our digital production solutions to meet the evolving needs of our customer.”

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