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Sam Armstrong makes it happen in the US

The signage consultant has witnessed a number of changes and achievements in 2023

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Sam Armstrong has over 20 years of experience in the sign and print industry

Sam Armstrong, a well-known figure in the signage industry thanks to her training workshops and former role as ISA-UK president, has continued to make strides in the signage community.

After previous discussions with the International Sign Association (ISA) in the US, Armstrong spoke to ISA president and chief executive officer Lori Anderson to organise taking Make it Happen to the states.

Make it Happen is a consultancy and training company set up by Armstrong to use her experience in the signage industry to train and advise signage companies and their workers in the UK and abroad.

Due to its unique offering, Armstrong saw a lot of requests to take the workshops international which led to her quickly booking her flights to the ISA International Sign Expo 2023 in Las Vegas where she sold out all three Signage Bootcamp workshops.

The sessions received fantastic feedback with many attendees appreciating how signage training like Make it Happen did not exist in America. Armstrong described the reception as “overwhelming” as many praised her charisma, style, and of course ‘her accent’.

Following the workshops Armstrong continued to receive positive feedback at the ISA Rocks afterparty where many attendees asked when Make it Happen was returning and how they could find out more.

Armstrong described it as an incredible moment in her career and allowed her to reflect on what makes her workshops fun and engaging. 

To hear more about the experience, check out our interview with Armstrong on our Sign7 YouTube channel:

Make it Happen will be returning to the states this autumn with its Illuminated Bootcamp and On the Frontline workshops at the SSSA Conference and Expo in Orlando on September 21st, 2023. 

As well as the international expansion Make it Happen has grown and celebrated success in many areas over the past year.

The Sustainability Workshop was launched to great success and is now partnered with Imageco in Leeds where many of the workshops are held and run between Nathan Swinson-Bullough and sustainability expert Steve Lister.
Armstrong has received great recognition for her work in the industry at The Sign Awards earlier in the year, where she won the Industry Champion award.

Speaking about the experience, Armstrong said: “In one sense it was an honour, but also very difficult being up against Craig Brown, David Allen, and Jeff Bufton, all ISA-UK board directors. But that’s really good credit to the organisation that we were the four nominees.

“Lots of people on the evening told me ‘you got this Sam’ but I didn’t believe them, it was a total surprise. I was pretty emotional afterwards especially when I spoke to my daughter on the phone who told me how proud of me she was.”

Recently Make it Happen has launched a new website with the ability to book online, plus Armstrong has appeared on the first episode of The Printerviews podcast by Colin Sinclair McDermott. 

If you’d like to share news or opinions with us feel free to email at news@signlink.co.uk or join in with the conversation on Twitter and LinkedIn.

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