Soyang Europe hands Fujifilm role to Dineen
Digitally printable wide-format and superwide-format media manufacturer Soyang Europe has announced the appointment of Tracy Dineen as Fujifilm product manager.
Monday, 15 Aug 2022 11:19 GMT
Tracy Dineen previously worked for HP and EFI
In her new role, Dineen’s key objective will be to advise current and prospective Soyang customers on Fujifilm Acuity superwide printers.
Dineen brings with her a depth of experience, having worked in the print industry for more than 25 years for leading brands including EFI and HP.
“I’m really excited to be joining the team. One of the main attractions of the role was to be working with a business that has a customer-centric philosophy and a history of account-based marketing,” Dineen says, adding: “This is at the heart of Soyang Europe’s success and growth in the UK.
“With the synergy of machinery and media being critical to a customer’s success, the draw to join Soyang and to genuinely focus on the long-term relationship was key to my decision.
“It’s an exciting time and I am sure that we will present as the partner of choice for the industrial end of the market.”
Mark Mashiter, managing director at Soyang Europe, adds: “With our recent entry into the superwide format hardware sector – as the UK distributor for Fujifilm’s Acuity Ultra R2 printer – we were keen to strengthen our in-house hardware expertise.
“Tracy is one of the most knowledgeable and experienced professionals working in the print industry today and we are delighted to have her on board. I’m looking forward to working alongside her to deliver the solutions our customers need to succeed in the modern market.”
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