Talon Outdoor hands top sales role to Parkes
Independent out-of-home (OOH) specialist agency Talon Outdoor has appointed Sarah Parkes to the newly created role of chief sales and marketing officer.
Wednesday, 02 Feb 2022 08:21 GMT
Sarah Parkes previously worked for Global Media & Entertainment
Reporting to chief executive Barry Cupples, Parkes will lead corporate sales and marketing functions across the Talon Group to support the company’s global growth goals.
Parkes joins the business from Global Media & Entertainment, bringing with her a wealth of experience to the role, having also held board positions at Hearst, Airport Media and Primesight.
“I am delighted to be joining Talon at such an exciting time for both Talon and the industry,” Parkes says, adding: “As data fuelled technology continues to drive huge opportunity for OOH, we are on the cusp of a genuine renaissance.
“Talon has a fantastic team with a fantastic proposition focused on delivering smarter, creative, data-driven integrated OOH communications. I am looking forward to being able to put my previous experience to good use to influence and grow our business and brand globally.”
Cupples adds: “Sarah is an exceptional business leader and will be a driving force for the global alignment of our strategy as we continue to deliver our market leading position within OOH.
“Sarah has extensive experience in building successful sales and marketing strategies and teams and is focused and committed to driving the value equation for clients. We look forward to her making an immediate impact on the business.”
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