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Avery Dennison confirms new senior hires

Avery Dennison’s Label and Packaging Materials (LPM) EMENA division has announced two new sales and marketing leadership appointments.

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Burak Sahbaz previously oversaw marketing for Avery Dennison’s Label and Packaging Materials

Burak Sahbaz, who had been leading marketing for the division, has been named as vice president of sales. Sahbaz succeeds Noel Kasmi, who will now take on the role of vice president of marketing.

Sahbaz will use his experience in sales and marketing at Avery Dennison to continue driving customer centricity at the business, while Kasmi will oversee the overall marketing strategy, accelerating and developing sustainability in packaging.

Hassan Rmaile, vice president and general manager for LPM EMENA at Avery Dennison, comments: “These appointments reflect our determination to leverage learnings and insights cross-functionally so we can accelerate the development of new innovations and sustainable solutions for our customers. 

“The broad and in-depth experience Burak and Noel have gained across many segments makes them well-positioned to help realise our ambitious goals over the strategic horizon.”

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