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Karpenko to lead CMYUK global growth plans

Print solutions distributor CMYUK has appointed Rob Karpenko to develop new market opportunities in Europe and Russia, as part of its wider expansion plans through its CMYUK International division.

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Rob Karpenko will be responsible for developing market opportunities in Europe and Russia

Karpenko has spent 20 years working in the print industry and was previously international marketing and commercial executive director at Spandex.

The CMYUK International is seeking to extend the company’s supply chain and market development strategy into international territories, with the aim of replicating its success in the UK.

“I’ve been watching CMYUK for a long time; I’ve always had a great regard for what it does and its different market approaches,” Karpenko says, adding: “The international division presents an immense opportunity.  

“The thinking behind the new eco products, how attractive they are to customers, what they bring to end-users, and also what CMYUK provides in terms of technical and marketing support, speed to market, product quality at a competitive price. It just ticks all the boxes for me.”

Robin East, group sales and marketing director at CMYUK, adds: “It has long been our plan to expand our products onto the international stage.

“CMYUK International will connect key print partners and producers to clients from multiple business sectors who are keen to adopt more sustainable measures.”

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