Krela will be responsible for the company’s distribution operations in Germany and Austria, with a focus on increasing awareness and sales of its range of multi-vertical, multi-purpose digital signage and pro TV products and solutions.

He brings more than 20-years’ AV specialist sales experience to the PPDS sales team, having held B2B sales management roles at the likes of Kramer Electronics, Milestone AV Technologies and ClearOne.

“The opportunity to join PPDS, a company I have seen grow exponentially in recent years, was a no brainer for me,” Krela says.

“With the existing products and amazing portfolio, there are some truly incredible opportunities to be had and my role, and my motivation, is to ensure those opportunities are converted.”

PPDS DACH sales director Rainer Bloch adds: “Here at PPDS, our focus is and has always been to satisfy the needs of our customers and the market by building relevant, high quality and often ground-breaking products to meet current and future needs.

“With the best products, we require the best people and I’m delighted to welcome a professional with the calibre of Christian to the company, whose knowledge and experience of the DACH market will be an invaluable asset to achieving our ambitions.”

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