In her new role, Rees will focus on further developing the company’s software strategy, as well as working with partners across its Android-powered signage displays and pro TV divisions.

Originally from Seattle, Rees joined Barco in 2001 and relocated to Belgium in 2006, where she went on to hold a number of different key product and program management positions over a 14-year period.

“There has been incredible organic growth around software at Philips Professional Display Solutions in recent years, with some very strong and enviable relationships,” Rees says.

“The company, rightly, want to continue and further develop this and I look forward to working with both existing and new partners to bring even more customer-led, value propositions to the market across all our displays.”

Chris Colpaert, general manager for EMEA, AP and NA, adds: “We’re absolutely thrilled to be able to announce Sian has joined the company. Her skills and ambitions made her the standout choice to help us move the strong solutions we are already achieving with our partners to the next level.”

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