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Simply Beautiful expands with Agfa

Simply Beautiful Print has invested in new Agfa equipment to meet growing dye-sublimation demand

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[L to R] James Argent of Agfa and Michael Tyrrell, founder of Simply Beautiful Print

As a result of increasing demand for dye-sublimation over the past few years, Simply Beautiful Print has invested in an Agfa Avinci CX3200 wide-format printer and a Klieverik Calender unit.

Expanding into dye-sublimation production and finishing has seen the company invest over £300,000 including a 2,000sq ft mezzanine floor being added to its East Sussex facility, extending the total space to 6,500sq ft.

The first floor now houses the stitching and finishing equipment meaning there is now space for the 3.2m Agfa machine and calender unit on the ground floor. 

Michael Tyrrell founded Simply Beautiful Print in 2011 from his home office following a career in print which began 
as a graphic designer in a screen printing business after leaving college. 

Starting out outsourcing all production, the company has grown to now reside in a facility that houses an Agfa 
Anapurna H3200i LED UV Printer, an Agfa Avinci CX3200 Dye Sublimation Printer, an HP 800W Latex Printer and a Canon iGAF Printer.

The portfolio also includes a Kongsberg C64 Edge, Klieverik Calender, Neschen Coldlam Laminator, CWT Application Table plus Sewing Machine with Conveyor Line.

Commenting on the investment, Tyrell says: “This growth hasn’t come overnight, and we have worked in a few smaller units over the years, including one we shared with an ambulance for a while. But we have grown steady and consistently, monitored the market and outsourced till we had the volume to bring it in house.  

“We now have a loyal customer base that trust in us and we have a lot of capacity and are self-contained which is important as it means that we control both the timing and quality for our customers.” 

Tyrrell’s relationship with Agfa began in 2016 when he visited the manufacturer's head quarters in Mortsel, Belgium and was “blown away” by the size, scale, support, and quality of the technology.

Seeing the machines at the company’s Red Carpet Event gave Tyrrell the confidence to invest in the Agfa Anapurna H3200i LED UV 3.2m Hybrid machine in 2017. This machine has been a workhorse for the company ever since and Tyrrell describes it as reliable and says the support he has received from Agfa’s knowledgeable team has been impressive. 

“Whilst I did look at other manufacturers when deciding to invest in dye-dublimation, it’s this experience that made Agfa the choice for the new Avinci machine. James Argent at Agfa has been very helpful throughout the process, he also assisted with the deal for the new Klieverik Dye Sublimation Calender unit too as Agfa has a partnership with this brand across Europe. 

“So, the installation of both pieces of equipment has been done together making it a very smooth process. We also took advantage of the Agfa finance, which is a strong support tool and a great deal.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.

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