MacroArt continues to invest in wide-format print
The branding company has purchased and installed a Nyala 4 from swissQprint
Shining a spotlight on the industry
Monday, 09 Oct 2023 14:39 GMT
The Nyala along with MacroArt’s reorganised workflow will improve efficiency to meet demand
Specialist in branded environments and recent winner at the UK Graphic Awards, MacroArt has recently continued its investment programme with the installation of a Nyala flatbed printer from swissQprint.
The printer is equipped with roll-to-roll capacity, a six-colour channel, and white and varnish options all of which will help MacroArt in offering clients quality, durability, and eye-catching effects.
The investment also aligns with MacroArt’s five-step Sustainability Strategy process, MACRO, which stands for Measure, Activate, Change, Recycle, and O for net zero.
Speaking about the installation, Mark Rose, MacroArt’s operations director, comments: “The addition of the Nyala allows us not only to continue producing high-quality graphics but to deliver them at a rate which we have never seen before in the business.
“We are excited to see how it helps take MacroArt to the next level in terms of quality and innovation. When you marry all the machine’s qualities with its terrific green credentials, swissQprint’s kit ticked every box for us.”
The Nyala 4’s low-energy LED curing and engineering along withs its environmental credentials meant the machine fitted well with MacroArt’s commitment to sustainability in creating graphics for events, retail, and sports.
SwissQprint sales manager Pete Smallwood, adds: “I must commend the MacroArt team on their due diligence. It was a pleasure to collaborate with them to identify a print solution that met the exacting needs of the business, and we very much look forward to seeing the results of their investment.”
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