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ISA UK reverts back to BSGA

The association has officially rebranded and announced new positions for its board members

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The new logo for the rebranded BSGA

The British Sign and Graphic Association (BSGA) and the International Sign Association (ISA) have amicably concluded their formal alliance meaning a rebrand for the UK association.

The BSGA has been known as ISA UK since 2019 when it formed its alliance with the US signage association. The two entities have assured members that a “robust collaboration” between the two groups will still exist so that members can gain the benefits of shared information and resources.

The rebrand back to BSGA comes with a new logo and new visuals for the various membership certifications that the association has distributed to members along with detailed documentation outlining the working guidelines for being a BSGA member.

David Allen, president of the BSGA, says: “The strategic decision to end the formal alliance between our organisations enables us to concentrate more effectively on our respective territories. By reclaiming our BSGA branding, we can now serve the UK signage industry more efficiently while still leveraging our strong relationship with the ISA.”

David Allen, president of the newly rebranded BSGA

Gary Bagstaff, managing director of Print Sauce has also announced he has taken on the role of vice president of the BSGA and will be supporting Allen before stepping into the role of president. 

Speaking on LinkedIn, Bagstaff said the moment was “easily the proudest moment of my career”. Bagstaff described the rebrand as the association “returning to its roots” and an opportunity to reach “new heights” in the coming years.

Over the last few years, many associations have worked together and collaborated at various events and initiatives to help members of both the signage industry and its associated sectors. The rebrand also reflects the refocus on graphics as an essential element of signage, especially as wide-format print continues to play a big part within both print and signage businesses. 

Lori Anderson, president and chief executive officer of ISA, adds: “Since 2019, our associations have benefited from a formal relationship that has seen us support each other through a tough time for the global industry. We now feel that both the ISA and BSGA can more effectively support our local regions independently. However, our relationship is still very important and valuable, and we are committed to maintaining this by leveraging each other's strengths and resources for the mutual benefit of our members.”

Allen concludes: “BSGA will continue to represent our UK members and work alongside other UK and European organisations to promote and protect our industry.”

If you’d like to share news or opinions with us feel free to email at news@signlink.co.uk or join in with the conversation on Twitter and LinkedIn.

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