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Diversification on display at Printwear and SDUK

A number of companies are demonstrating how businesses can diversify at this year’s exhibition

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Visitors are being encouraged to diversify their offerings at this year’s co-locating events

At this year’s co-running Printwear and Promotion LIVE! and Sign and Digital UK (SDUK) many visitors are able to see how they can add variety to their offerings and expand into new markets.

One of the big benefits of these two shows working in collaboration is the fact that all types of visitors, from freelancers to small and medium businesses, are able to see a variety of new solutions all under the umbrella of visual displays.

Printwear and Promotion LIVE!

At Printwear, InkTec (Hall 1, Stand C30) is demonstrating its different approach to direct-to-film (DTF), UV-DTF, and dye sublimation inks.

Sarah Hall, sales executive at InkTec says; “We loved launching our DTF and UV-DTF Solutions ranges last year and so are looking forward to coming back to meeting more new people and discussing the many different ways this printing approach can be used. 

“They have proved really popular since the last show and so it will be great to chat with visitors about it, explore how to get the best results from their setup, and take a look at the print finish across a range of materials.”


InkTec is also talking about rising ink costs by offering alternatives such as the SubliNova dye sublimation inks which can benefit customers with its high intensity colours, durability, and certifications.

Also on display at Printwear is the ever-growing brand of Inkcups, which is on display on the Resolute DTF Stand (Hall 1, B20).

The company’s popular Helix ONE cylinder inkjet printer is showcasing the machine’s ability to offer entry-level promotional printing onto cylindrical objects like plastic bottles, stainless tumblers, powder-coated drinkware, and more.

Inkcups believes this taps into the increasing popularity of reusable drinkware which has become big with Gen Z consumers who have bought products like Stanely tumblers as status symbols in schools and workplaces. 

Sign and Digital UK

While many businesses are using Printwear to display solutions for the DTF market including printers and inks, many exhibitors at SDUK are showing a range of materials and substrates.

Following its partnership with Drytac, Premier Paper Group has used its presence at SDUK to showcase the many materials available from the two companies.


Premier is based on Stand F30 in Hall 2 of the NEC where it is showcasing a range of solutions for the signage and graphics market, including Drytac self-adhesives.

Drytac products can also be seen in action on the Epson UK Stand (J40) such as the SpotOn Floor 200 monomeric PVC film and ReTac Textures Sand embossed polymeric wallcovering film as well as on the Hybrid Services Stand (H10).

Hybrid is demonstrating the capabilities of Polar Chrome silver satin reflective PET, Polar Choice White printable 
monomeric PVC film, and Viziprint films on its extensive range of Mimaki machinery.

Also at the Epson UK Stand are seven products highlighted by material supplier, Innotech Digital. 

The products are printed on the Epson SureColor SC-R5000 Resin ink-based large-format printer and include VistaMax, Imagetech, Vertex, and Envirotech, all created for a variety of applications like outdoor posters and wall 
fabrics.


“This collaboration pack featuring a selection of Innotech’s Media Range printed on Epson’s SC-R5000 showcases the compatibility between materials and machines and the wide array of print possibilities,” says Kieran Dallow, marketing manager for Innotech.

“It demonstrates the power of when two independent industry specialists in their own respective fields get together.  We see Epson as a leader in large format printing sector, and their resin printer has certainly impressed us.”

Tom Owers, product manager for Commercial Imaging at Epson UK, adds: “The relationship between media products and printers is critical and one that is particularly important for our customers looking to deliver a broad range of high-quality applications. Innotech’s products work really well with the SC-R5000, and they have produced some excellent samples that I am sure will be well-received at SDUK.”

Epson has also debuted its SC-V1000 A4 flatbed UV printer, catering to small businesses in the promotional goods sector. This entry-level UV flatbed printer, made with Epson's SureColor technology, offers businesses an affordable and compact solution. 

“Epson is delighted to enter the small footprint UV flatbed signage print market with the SC-V1000,” says Owers, adding: 

“Designed with the promotional goods market in mind, it’s a compact and affordable UV LED flatbed signage printer with a range of unique Epson features, and capable of high-quality printing on a wide range of media.”

If you’d like to share news or opinions with us feel free to email at news@signlink.co.uk or join in with the conversation on Twitter and LinkedIn.

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