Left side advert image
Right side advert image
Super banner advert image
Subscribe to Print Monthly's RSS feed

Enter your email address here to sign up for our weekly newsletter

WOO reveals new Audience Measurement guidelines

The World Out of home Organization has launched new Global Guidelines for Audience Measurement

Article picture

Reviews and revisions will be performed regularly on the 96 page e-book as they look to keep it as a reference point for the industry.

Building on the existing 2009 ESOMAR guidelines, the new data has been collated and finessed by Gideon Adey, with the committee being chaired by Neil Eddleston.

The overall aim of the guidelines are to act as a catalyst for sector growth across the world, putting more emphasis on value and trust in out-of-home everywhere and update existing best practice for the digital out-of-home (DOOH) sphere.

The guidelines were created with 11 Audience Measurement bodies from around the world, including Canada, Sweden, UK, and US. The updated guidelines include the measure of DOOH, contemporary data for automated trading and attribution, and Cross Media Measurement practice.

The guidelines have been released as a 96-page e-book covering a spectrum of things like measurement and governance principles, with the resource featuring a full list of glossary and links to contributors and background information.

Chief marketing officer for WOO Richard Saturley, says: “Audience measurement is one of the keys to growing the medium and we’re enormously grateful to Gideon Adey and Neil Eddleston for their work in bringing us up to date for the digital age of measurement. The whole industry will now be much better equipped for future growth.”

If you have any news, email news@signlink.co.uk or join in with the conversation on Twitter and
LinkedIn.

Print printer-friendly version Printable version Send to a friend Contact us

No comments found!  

Sign in:

Email 

or create your very own Sign Link account  to join in with the conversation.


Top Right advert image
Top Right advert image

Poll Vote

What is currently your most popular service?

Top Right advert image