Clear Channel wraps up 2021 creative projects
Clear Channel UK has stayed true to its mandate to use out-of-home (OOH) as a platform for good in a string of creative end of year projects.
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Friday, 17 Dec 2021 17:25 GMT
Clear Channel has continued many of its goals, including fundraising and helping biodiversity
Many of Clear Channel’s recent projects have stayed true to its commitment to sustainability and the environment, community, and supporting charities.
This year’s Christmas charity partner, Teenage Cancer Trust, was provided free advertising space for December and January to help its newest campaign.
The OOH campaign was created to encourage the public to donate to young people dealing with cancer in a bid to make them feel less isolated when dealing with the disease.
The company also raised money for the charity with the Clear Channel Step Challenge, company donations, raffles, and quizzes.
Clear Channel has also been boosting its creative and eco-friendly projects via the #WePlayTogether brief and Oxford’s Bee Bus Stop.
The #WePlayTogether brief was the final part of Clear Channel’s collaboration with One Minute Briefs and Ladbrokes to ask the creative community to create OOH posters to embody the brief's tagline.
First prize in the OOH creative competition went to Andrew Mitchell who received £200 cash
Finally, the OOH company has completed work on Oxford’s first Living Roof bus shelter. Aptly named the ‘Bee Bus Stop’ the project is a part of Clear Channel’s wider initiative to install 2000 of the bus stops in order to increase biodiversity across UK cities by 2030.
Clear Channel will be maintaining the bus stop for its lifespan with no cost going to local taxpayers. The bus stops also popped up earlier in the year in Leicester, where a mix of wildflowers and Sedum plants were planted to attract declining pollinating insects.
The bus stops have been designed to absorb rainwater, reduce ‘Urban Heat Island Effect’, and help make cities greener and happier places to live.
Will Ramage, Clear Channel’s co-managing director, says: “It’s wonderful to see another of our ‘Bee Bus Stops’ being installed in Oxford. Even in an already leafy and green city, our Living Roofs can bring real, tangible benefits. I’m looking forward to seeing more of them in the most urban and densely populated corners of the city, where they would be valued most.”
Local councillor Lubna Arshad adds: “Supporting local biodiversity and habitats can happen on a large scale, or small, and these bus shelters are a clear example of combining urban living with nature and local communities. I am looking forward to seeing the shelter bloom in the coming months.”
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