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British road signs head to New York

The Museum of Modern Art (MoMA) in New York will pay tribute to classic British road signs in its Automania exhibition.

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The exhibition celebrates the traditional British road sign

UK road signage expert and chairman of Buchanan Computing, Simon Morgan, collaborated with artist Margaret Calvert to gather the materials for the show. The charity, Royal British Legion Industries (RBLI) put the exhibit together.

Original artwork by Calvert including “Roadworks” and “Children” will be featured in the show that is running from July 4th to January 2022.

British road sign designs can be seen around the world with original fonts and pictograms of Margaret Calvert and Jock Kinneir from the 1960s still used today.

The designs are available to local authorities, sign manufacturers and the Department for Transport through software provided by Buchanan Computing.

The five signs chosen were recreated using the recent restorations that Margaret made to her designs of 60 years ago

Morgan describes what went into creating the exhibition: “The five signs chosen were recreated using the recent restorations that Margaret made to her designs of 60 years ago.  The direction sign, which Margaret and I chose to base upon the Hogarth Roundabout in Chiswick, needed a few adjustments to wind the clock back to the original 1960s standard.

“As a result of previous collaborations, I was delighted to again involve ex-servicemen and others from the Royal British Legion Industries who made the signs ready to ship to New York.  It is a tribute to both Jock’s and Margaret’s design skills that these design templates are still very much in use today and her iconic designs have gone on to gain fame across the world.” 

Kate Bull, director of RBLI explains that all the road signs showcased in the exhibition conform to all current UK legislation including the font used, reflectivity, typography, and having a 12-yearlife span. Bull says that this “proves that good design and expert manufacture can stand the test of time.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.

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