OOH campaign challenges public sexual harassment
Out of home (OOH) media firm, Clear Channel, has launched a national campaign with Our Streets Now and Plan International UK, in a bid to make public sexual harassment a criminal offence in the UK.
Thursday, 15 Apr 2021 10:58 GMT
Clear Channel UK has provided a platform to promote the #CrimeNotCompliment campaign through its digital signs
The shocking death of Sarah Everard, who went missing in Clapham, London, whilst walking home from a friend’s house on March 3rd sparked anger and fear amongst the public. Social media campaigns were launched to challenge conversations and the culture around public harassment and the safety of women, as a result.
However, people have been campaigning for this topic for years with movements such as Cheerup Luv which was founded by Eliza Hatch in 2017 to challenge street harassment.
A new upskirting law also came into force in the UK in 2019, after Gina Martin campaigned for laws to be changed. According to The Guardian, four men have been jailed since the law was introduced in England and Wales.
...public sexual harassment is a serious, on-going issue and we’re keen to play an active role in driving those much-needed public conversations and changing unacceptable behaviours to make our communities safer for everyone”
Sisters Gemma and Maya Tutton started Our Streets Now in 2019 in an effort to end public sexual harassment. In November last year, Our Streets Now and global children’s and girl’s rights charity, Plan International UK, partnered with the #CrimeNotCompliment campaign.
The campaign calls on the government to make public sexual harassment a criminal offence, and Clear Channel launched the OOH campaign across its digital screens nationwide on Tuesday 13th April.
According to a study by Plan International UK, half of UK girls experienced public sexual harassment last summer
The signage features real-life testimonials and brings light to the everyday experiences of girls, young women, and people of marginalised genders who have experienced public sexual harassment.
Martin Corke, chief marketing officer at Clear Channel UK, comments: “At Clear Channel, we recognise that public sexual harassment is a serious, on-going issue and we’re keen to play an active role in driving those much-needed public conversations and changing unacceptable behaviours to make our communities safer for everyone.
“We approached Our Streets Now and Plan International UK to help amplify their brilliant efforts and use our very public medium to spread the word about their mission far and wide.”
If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.
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