ISA Sign Expo 2022 ‘exceeds expectations'
After three years away the US-based exhibition took place in Atlanta, Georgia this month.
Shining a spotlight on the industry
Thursday, 26 May 2022 09:07 GMT
The expo took place in the Georgia World Congress Center after a three year hiatus
Once more the success of another live exhibition has proven the triumphant return and resilience of industry events.
This time celebrations can be felt from across the pond by the International Sign Association, based in Virginia, US.
Like many exhibitions in the UK and across the globe, the event acted as an opportunity for the industry to reunite.
While some early events saw mixed results as the pandemic eased, more recent exhibitions have seen successful shows thanks to visitors becoming more at ease in public places, giving them the confidence to buy, sell, and exhibit effectively.
The ISA International Sign Expo gives businesses the chance to grow and advance in the sign, graphics, print, and visual communications industry.
Matt Smith, director of national accounts for Graphic Solutions Group (GSG), says: “GSG was blown away with our results, more than doubling our sales from the previous show in 2019.”
The show floor was busy all three days. The ‘sold’ signs started to appear on Thursday afternoon in booths throughout the floor, and by Friday many booths had ‘sold’ signs on every piece of equipment.”
The expo featured many learning experiences and pre-conference workshops focusing on areas like digital signage, wide-format print, and project management.
The Sign Research Foundation (SRF) sponsored experiential off-site tours of the Mercedes Benz stadium and College Football Hall of Fame, while Roland DGA sponsored ISA ROCKS, a local celebration of the south and the city of Atlanta.
ISA president and chief executive officer, Lori Anderson, says: “The show floor was busy all three days. The ‘sold’ signs started to appear on Thursday afternoon in booths throughout the floor, and by Friday many booths had ‘sold’ signs on every piece of equipment.”
Anderson adds: “This year marked the 75th anniversary of ISA International Sign Expo bringing the industry together for the connections, solutions and innovations that continue to transform our industry. We could not be more proud to be a part of this vibrant, vital community of sign, graphics, and visual communications professionals.”
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