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Football's coming home with Piccadilly Lights

As the UEFA Euro 2020 games enter the final stages this week, digital out-of-home company, Ocean Outdoor, will be broadcasting highlights on London’s Piccadilly Lights.

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Highlights will be broadcast on the Piccadilly Lights

The DOOH company has secured a deal with ITV Sport which means that starting from today (Tuesday 6th July), it will be showcasing highlights from every game from the quarter finals to the finals.

This includes the England vs Ukraine game which saw England go through to the semi finals with 4 goals to 0. The highlights will appear in three viewings over six days from July 6th – 7th, July 9th – 10th, and July 14th – 15th.

Kevin Henry, head of content and sponsorship at Ocean Outdoor says: “The Piccadilly Lights is an iconic canvas on which to replay the action and join the euphoria of the Euros.

“Our ongoing partnership with ITV Sport strengthens Ocean’s credentials as a sports and entertainment broadcast channel, bringing world class sport to outdoor audiences in premium handpicked environments.”

The Piccadilly Lights is an iconic canvas on which to replay the action and join the euphoria of the Euros

The screenings will feature 10-minute showings at 1pm, 5pm and 8pm on the aforementioned dates and will give fans a chance to either catch up or relive the best moments from the tournament.

As well as broadcasting football highlights, Ocean has also been offering live coverage from Wimbledon at Westfield London, as part of its partnership with The All England Lawn Tennis Club.

This coverage also includes daily highlights on 35 large-format screens across the UK until July 12th, and 10-minute clips on the Piccadilly Lights until July 11th.

In addition to this, Westfield London will be used to broadcast content during the Tokyo Summer Olympics which kicks off on Friday 23rd July. This will be the location for Ocean’s Team GB official Fan Zone and is part of Ocean’s partnership with Team GB, Eurosport and the BBC.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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