Marsden Direct Group hails HP Latex R2000 Plus
Marsden Direct Group has boosted its environmental goals with investment in HP Latex kit
Thursday, 14 Dec 2023 12:27 GMT
Marsden Direct Group has boosted its environmental offering with investment in a HP Latex R2000 Plus
Loughborough-headquartered Marsden Direct Group invested in a HP Latex R2000 Plus from Papergraphics in July 2022 and since then has reaped the sustainability rewards of the kit.
Within Marsden’s global operations is an Expo Service print division as well as the Marsden Exhibitions events arm and retail marketing provider Luga Baruga.
According to the company, a number of its customers which it services across the UK, Europe, the US, and Asia, are increasingly demanding environmentally friendly solutions from Marsden.
In response to this, the company decided to replace all in-house production with a sustainable alternative to traditional methods that result in waste going to landfill or high carbon output.
This is what led Marsden to invest in the HP Latex R2000 Plus and Vinnie White, head of creative for Marsden Exhibitions says it was the benefits of HP Latex water-based inks that most stood out, along with the machine’s ability to operate both flatbed and roll-to-roll and print direct to substrate.
The machine’s ability to handle a wide range of materials also enables Marsden to produce a large variety of work such as wallpaper and banners, as well as printing to rigid materials such as foamboard, card, Dibond, glass, and acrylic.
One example of how the kit has enabled the company to offer more environmental solutions is with its modular exhibition stands and the launch of its first completely sustainable exhibition solution.
White says: “The reason we attribute the new printer to allowing us to close the gap is that previously we used UV solvent inks in conjunction with foamboard for our main product.
“Thanks to HP Latex ink, we are now able to provide fully recyclable graphics printed onto card, meaning all parts of the modular exhibition stand can be reused or recycled from flooring, frame, and graphics, eliminating single-use materials.”
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