Avery Dennison and Mactac drive sustainability
Avery Dennison Graphics Solutions is maintaining the drive to continue to bring sustainability to signage with the launch of new sustainable graphics for both the Avery Dennison and Mactac brands.
Tuesday, 19 Jul 2022 12:24 GMT
Avery Dennison’s stance on sustainability has evolved over the years
Elizabeth Park, director of innovation and marketing excellence for Graphics EMENA at Avery Dennison Graphics Solutions explains that in the design process, one of the first questions the company asks is whether it is sustainable.
“This is the foundation for how we meet our customer's needs within our commercial teams,” she says, adding: “Sustainability affects more than just the products we sell, of course - it requires social responsibility, diversity, and inclusion both in our workplace and beyond our own ‘four walls’ to the wider external environment.”
According to Park, the new portfolio demonstrates the benefits of education, transparency and collaboration in the mission to be more sustainable.
“It’s how we address industry-wide challenges and the innovations we have achieved represent an invaluable opportunity to position our business for lasting success,” she adds.
Products that have made it into the portfolio meet at least one or more of the strict sustainable criteria factors. Some examples from Avery Dennison include Organoid Natural Surfaces which is composed from renewable materials. The
Mactac Portfolio offers innovative creations such as the PVC-free Squid Window Textile films as well as paper-based products sourced from Forest Stewardship Council FSC-certified suppliers.
Li Wen, senior director and general manager for Graphics EMENA at Avery Dennison Graphics Solutions, says: “As a major global business, we share a responsibility to contribute to a more sustainable future, also benefiting from the resulting opportunities. For us, the words ‘innovation’ and ‘sustainability’ go hand in hand.
“It is our responsibility to make the most of our knowledge as leaders in science and innovation, so that we design and market our products in a more sustainable way for the future. Among other things, we are sourcing responsibly, reducing our operational footprint, and incorporating an EcoDesign methodology for our product developments.”
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