The launch of Ariana Grande’s new environmentally considered perfume has seen Antalis supply its fluted display boards and DISPA for the project as it provided point-of-sale specialist POSITIVE+ with sustainable products to create the solution.

Designed with ethics at the forefront, POSITIVE+ carefully selected sustainably sourced Displayflute E/B Flute corrugated board for floor standing display units. The materials selected meant the boards were biodegradable and recycle friendly, therefore meeting the brief for the new ‘God is a Woman’ perfume.

Constantly striving towards offering more environmental solutions, POSITIVE+ is always mindful of the impact of the design process, from materials and supply chain, to the end of product life. It was clear that securing eco-friendly substrates for the point-of-sale solutions was an important factor in meeting the environmental goals of both POSITIVE+ and its client, Designer Parfums.

POSITIVE+ didn’t leave anything to chance as it showed the way to make truly sustainable finished products, the ‘free gift’ and perfume bottle plaques on the tester display tray were made from DISPA, an environmentally-friendly alternative to foam boards.

POSITIVE+’ chief commercial and sustainability officer, Tony Dennington, says: “A lot of our clients are now requesting sustainable solutions, such as cardboard engineering, as an alternative to acrylic fabrication. Antalis offers some great products to deliver sustainable design without compromising on the premium finish that our clients have come to expect.”

Visual communications director at Antalis, Chris Green, adds: “Sustainability starts with good consultation at the design stage so we were delighted to be able to support POSITIVE+ and its client, Designer Parfums, in selecting display products that would align with its environmental goals and present the new Ariana Grande fragrance in the best possible way.”

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