The PVC-free substrate is environmentally friendly and according to Innotech, is as affordable as its PVC counterparts.

What’s more, the substrate has been tested and proven to be weldable, as well as being fire rated to B1 certification. The material can be printed with eco-solvent, solvent, UV-curable, and latex inks and is available in 1600mm and 3200mm widths.

It also has a durability equivalent to 440gsm banner PVC materials and can be used for indoor or outdoor applications.

Kieran Dallow, marketing manager of Innotech Digital, says: “We believe this new banner material is the most cost effective PVC-free banner solution currently available in the market.

"Its price is comparable to standard 440gsm PVC frontlit media and is a very viable alternative solution for environmentally conscious companies wishing to make a real stand against the over-use of PVC in our industry.”