Running for over 50 years, Earth Day 2021 takes place on April 22nd and is to be celebrated with three-days of climate action from 20th-22nd April. This will see the world’s leaders come together through virtual events to discuss actions needed to prevent climate destruction.

According to The Independent, Earth Day draws in approximately one billion people each year, which makes it the largest observed holiday in the world.

This year’s theme is Restore Our Earth, and the purpose is to examine natural processes, emerging green technologies, and innovative thinking in a bid to restore the world’s ecosystems.

The OOH campaign will run across the US on multiple screens including bulletins, posters, bus shelters, Times Square signage, and more.

Anna Bager, OAAA president and chief executive officer comments: “As we look to a new normal, the campaign’s message serves as an important and timely reminder that we are still accountable for preserving our planet’s natural resources and ecosystems.

“The out-of-home platform is prime for fostering awareness across the world about the challenges our climate faces and the natural solutions and emerging green technologies that create opportunities for global impact.”

OAAA is a long-standing partner of EARTHDAY.ORG, and at the end of 2020, collaborated on the Nature’s Essential Workers Campaign. The campaign featured plants and animals that provide essential services to the ecosystem.

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