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Ocean Outdoor making waves with new projects

Ocean Outdoor launches new premium full motion network The Loop and reveals details on latest campaigns

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ParalympicsGB Paris 2024 ambassadors recently gathered at the famous Piccadilly Lights site to mark 100 days until this summer’s Games

Ocean Outdoor has announced details of a series of initiatives and projects with partners, including the launch of its new premium full motion network, The Loop, and campaigns with Team GB and London Fashion Week.

The Loop went live in early May at Battersea Power Station in London, with Ocean Outdoor working with launch partners Under Armour, Pepsi, R.E.M. Beauty, Universal and Mini.

An extension of Ocean’s UK Loop network, which already exists in Manchester, Birmingham, St James Quarter in Edinburgh and Canary Wharf, The Loop combines full motion screens with immersive experiential areas and the opportunity for bespoke murals and projections.

Phil Hall, chief executive of Ocean Outdoor UK, comments: “As one of London’s favourite destinations, Battersea Power Station offers brands and agencies a thriving environment to create unique audience experiences across different creative formats.  
“One of out of home’s superpowers is the opportunity it gives audiences to be part of real, interactive experiences. OOH offers a unique moment of fame – a money-can’t-buy sharable experience which extends well beyond the physical realm.”

Going for gold

Meanwhile, Ocean Outdoor has detailed new initiatives with Team GB and ParalympicsGB ahead of this summer’s Olympic Games and Paralympic Games in Paris.

In mid-May, ParalympicsGB Paris 2024 ambassadors including athletes Liam McGarry and Funmi Oduwaiye gathered at Piccadilly Lights in London for a five-minute domination marking 100 days until the Paris Games.

Created in house by Ocean Outdoor, the digital-out-of-home spot includes photography of 17 Paralympians and Paralympic hopefuls. The campaign is also appearing across Ocean’s wider out-of-home network on 113 screens in six cites.

As for Team GB, Ocean Outdoor will be supporting Team GB from home by helping to host eight fan zones across the UK. Free to enter, the outdoor arenas will be open daily from the Paris 2024 Opening Ceremony on July 26th.  

The Ocean Labs arm of Ocean Outdoor will build and manage each zone, offering a program of activations and opportunities for Team GB official partners.

Setting trends 

In addition, Ocean Outdoor recently broke the news about forming a new partnership with London Fashion Week. The three-year deal, agreed with the British Fashion Council (BFC), sees Ocean Outdoor become the official out-of-home supplier to the annual event.

As an official supplier, Ocean Outdoor will work to celebrate London’s position as a cultural and fashion destination, starting with this year’s 40th anniversary of London Fashion Week, which runs from June 7th to 9th. 

This will include Ocean Outdoor developing incentives and benefits for existing and new BFC partners through additional inventory and new formats.

Rachel Sutton, head of brand partnerships at Ocean Outdoor, comments: “Premium out-of-home is a natural partner to showcase both big occasions and fashion talent via immersive experiences, streaming, installations, projections and new creative formats.

“The reach of our large-format portfolio allows the BFC to take London Fashion Week to other cities, working with all partners to create new opportunities around themes such as young designers and sustainability.”

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