Celebrating five years of reborn Piccadilly Lights
Digital-out-of-home (DOOH) giant Ocean Outdoor recently marked the fifth anniversary of the “reborn” Piccadilly Lights location in central London.
Thursday, 24 Nov 2022 12:48 GMT
The revamped Piccadilly Lights screens were rolled out in 2017
When the site was reimagined in 2017, the heritage patchwork that the location is known for was maintained, but it was made possible for the positions to be rotated around the screen every 90 seconds, using square and landscape copy.
Each of the six brands can now also take full-screen domination every 10 minutes, where the brand takes over the whole screen for 40 seconds.
In addition, Ocean’s new DeepScreen technology allows brands to create a 3D advert during their full-screen domination time, helping capture more attention from passers-by.
To mark the five-year transformation, each day of the week of the official anniversary in late October, Ocean Outdoor shared an innovation or capability that has been brought to life since the new screen launched in 2017, along with five standout campaigns voted for by the Ocean team.
“We have had five years of fantastic campaigns, hugely amplified across the online space, proving that DOOH is not just about making an impact in person but also delivering to millions of eyeballs beyond the screen,” Ocean Outdoor says.
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