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On the right track with Global and TfL

Global, the Media & Entertainment has announced a series of new advertising sites along the new Elizabeth line, which is due to launch this week.

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Google, MoneySuperMarket, Reed.co.uk, Sage and Schweppes are the first brands to advertise on the new Elizabeth line

The new sites will mark the largest launch of digital advertising assets at one time on the Transport for London (TfL) network, supporting the new line that will add 10% to central London’s rail capacity and have an estimated 170 million passengers a year by 2026.

All central stations on the line including Paddington, Tottenham Court Road, Farringdon, Liverpool Street, Whitechapel, Canary Wharf, Custom House and Woolwich have been built with advertising embedded in their design.

Mike Gordon, chief commercial officer at Global, says: “We’re delighted to be part of this historic launch with TfL and all our advertising partners. The Elizabeth line will transform the future of London’s transport and connect millions of people to the heart of the city faster than ever before.  
“For brands looking for a platform, the breath-taking, spacious, modern stations are unlike any other transport environment in the UK, providing an enormous digital canvas to truly stand out and reach vast audiences.”  
Chris Reader, head of commercial media at TfL, adds: “This is the most significant addition to London’s transport network in a generation and we are thrilled to be offering brands yet another exciting opportunity to reach new and existing audiences on our transport network. 

“With a range of impressive formats available, we are excited to see how advertisers will use our new assets to push the boundaries of creativity and innovation with their campaigns.” 

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