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JCDecaux UK unveils new Manchester structure

JCDecaux UK has launched a new premium digital structure in Manchester, joining together with existing screens to create a larger option for brands.

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The National Towers portfolio stretches across Birmingham, Edinburgh, Leeds, Liverpool, Manchester and Sheffield

The Trafford Tower - Trafford Road joins the existing Trafford Tower - Chester Road facility to create The Trafford Towers, three high-impact, digital screens across two key locations in the city.

JCDecaux UK says The Trafford Towers will complement The Trafford Arch and The Salford Arch, as well as The Manchester Towers.

The new addition marks the 12th location in the National Towers portfolio, present in six key cities outside of London and comprising of 15 large premium digital screens.

“The new Trafford Road opportunity allows brands to target commuter traffic heading from media city to Manchester city centre and Deansgate,” JCDecaux UK says.

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