Ocean Outdoor partners Special Olympics GB
Digital-out-of-home (DOOH) media owner Ocean Outdoor has entered into an official partnership with Special Olympics GB.
Thursday, 31 Mar 2022 08:10 GMT
The deal means Ocean Outdoor is the only UK media owner to have partnerships with all three organisations recognised by the International Olympic Committee
The agreement, which builds on Ocean Outdoor’s partnerships with both Team GB and ParalympicsGB, will run through to the end of 2024.
In the coming months, highlights, clips and brand related content will appear on Ocean’s large-format digital screens across 15 UK cities, celebrating individual athletes in the cities and regions where they live.
Ocean Outdoor will also work with relevant Local Authority partners and other bodies to increase the visibility of people with intellectual disabilities.
In addition, Ocean Outdoor will launch a fundraising campaign through its out-of-home activations, supported by a programme of volunteering and community-based sports events.
Special Olympics GB is the largest provider of year-round sports coaching and athletic competition in summer and winter sports for children and adults with intellectual disabilities.
This partnership reinforces our commitment to the Olympic movement”
The non-profit organisation currently has 95 all-ability, inclusive sports clubs covering 27 sports across England, Scotland and Wales and reaches more than 6,500 athletes.
Laura Baxter, interim chief executive of Special Olympics GB, says: “With a national presence and the UK’s most prestigious out of home advertising locations, this new partnership represents a massive opportunity for not only Special Olympics GB and our athletes, but also for the 1.5 million people who live with intellectual disabilities in Great Britain today.”
Kevin Henry, head of content and sponsorship at Ocean Outdoor, adds: “This partnership reinforces our commitment to the Olympic movement. Ocean becomes the only UK media partner to have long term agreements with all three organisations within the Olympic family.
“This follows the success of our long-term agreement with Team GB which began in 2015 and our recently announced gold partnership with ParalympicsGB.
“Extending our commitment to include Special Olympics GB allows Ocean as a business to deliver on its EDI objectives and help to transform lives by shining a spotlight on children and adults of all abilities through the opportunity of sport.”
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