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PPDS takes centre stage in Tel Aviv theatre

PPDS partnered up with NoviSign and digital signage specialist Screens TV on a project that saw 25 new, high-bright digital screens installed at the Beit Lessin Theatre in Tel Aviv in Israel.

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The project included installing digital signage inside and outside the theatre

The job saw screens installed both inside and outside the venue, including a suit of four 55” Philips H-Line UHD displays facing the street from the panoramic glass front of the theatre. 

Inside the theatre, 21 55” Philips D-Line displays, equipped with built-in media players, were placed to help welcome guests entering the auditorium. 

The displays will be used to display information about current and upcoming plays, as well as programme scheduling and ticket collection info. 

Custom software by NoviSign was configured to connect the entire suite of displays.

Gadi Domb, founder and chief financial officer of, Screens TV, says: “Marvellous image quality and impressive brightness in direct sunlight made Philips professional displays the perfect choice.”

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