Ocean Outdoor lands £30m Canary Wharf deal
Digital out-of-home (DOOH) specialist Ocean Outdoor has secured a contract worth £30m to become the exclusive outdoor media partner for the Canary Wharf Group (CWG).
Tuesday, 24 Aug 2021 08:45 GMT
The DOOH network will become part of Ocean’s automated sales platform, which facilitates programmatic activation of inventory at prime locations
The long-term deal will see Ocean retain the exclusive rights to sell 40 full motion digital screens and one large-format full motion screen, as well as develop the Canary Wharf advertising channel across various formats.
The contract replaces Ocean’s previous sales and marketing arrangement with an agent of CWG, which was awarded in January 2020, and establishes a bilateral relationship with the owner of London’s famous commercial centre, retail, residential and leisure destination.
Ocean has also operated the large-format Reuters screen outside Canary Wharf tube station for more than 10 years.
Ocean chief executive Tim Bleakley comments: “This new contract is an important win which reaffirms Ocean’s partnership with a renowned global destination and our ability to offer clients a seamless, premium network right across London.
Bringing the DOOH channel together under a single operator allows us to expand on the work already underway and double down on those efforts as we move forwards towards recovery and out of the pandemic”
“Canary Wharf is iconic, unique and its out-of-home audiences are peerless. Bringing the DOOH channel together under a single operator allows us to expand on the work already underway and double down on those efforts as we move forwards towards recovery and out of the pandemic.”
Leanne Peters, director of marketing at CWG, adds: “We chose Ocean Outdoor as they know the Canary Wharf estate well through their innovative work for the large digital screen at Reuters Plaza.
“They have excellent credentials as a large format specialist in landmark locations such as Canary Wharf and we are excited to see what they can deliver for us and our audience of residents, workers and visitors on the estate.”
If you have an interesting story or a view on this news, then please e-mail
news@signlink.co.uk
Follow Rob on:
