Research shows advertising potential of Freshers
Out-of-home (OOH) owner Redbus Media has conducted research that opens the doors to more advertising targeted at students as they start university this September.
Shining a spotlight on the industry
Tuesday, 27 Jul 2021 15:26 GMT
Redbus Media Group has highlighted the importance of digital signage at Freshers’ events throughout the UK, thanks to its online research
Redbus, which advertises itself as able to ‘target people when they arrive at their destination rather than when they’re on the move’ is ideal for student event, Freshers, which welcomes new and old students throughout the UK. The nationwide event introduces students to new brands, products, and services making for a great opportunity for advertisers.
With this year’s Freshers taking place after a turbulent year, with several lockdowns and restrictions, 2021 has the chance to welcome more students than ever, all excited post-pandemic as Covid-19 rules are relaxed.
The OOH network has over 350 full HD portrait D6s across 100 plus universities. Redbus’ website claims to target a “traditionally hard to reach student audience in high dwell time and high footfall locations.”
According to its research 63% of students are looking to socialise more this year with half of respondents hoping to spend a greater amount of time outdoors. The findings also show that 80% of Student Unions plan to host bigger sized Freshers events with more than half looking to add additional events for those who missed celebrations in 2020.
Best of all, Redbus reports that 87% of students plan to get vaccinated before they start University, an increase of 17% compared to August 2020.
We’re really excited to welcome students back in September and our partnership with Redbus Media and the Eighteen-24 Network will play an important role ”
Commenting on the statistics Jack Skeffington, sales and partnerships coordinator at King’s College London, says: “We are encouraged by this research, as it further supports the importance of Students’ Unions and the opportunity we present for marketers looking to reach a Gen Z audience.”
Skeffington adds: “We’re really excited to welcome students back in September and our partnership with Redbus Media and the Eighteen-24 Network will play an important role as we look to engage our student community across campus.”
Redbus who has delivered campaigns for brands like Spotify, Netflix, and Amazon will use its research, which was conducted amongst 1,022 students online, to help capture the attention of students driven by new environments and experiences.
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