Left side advert image
Right side advert image
Super banner advert image
Subscribe to Print Monthly's RSS feed

Enter your email address here to sign up for our weekly newsletter

Welsh OOH company joins global organisation

The World Out of Home Organization (WOO) has brought in a variety of new companies as members of its association, including a company based in Wales.

Article picture

The World Out of Home Organisation has added six new members to its association including Emerge Advertising, Movings Ads, and JCD Momentum

As the only global out-of-home (OOH) association, the new members demonstrate WOO’s commitment to a worldwide collective with the latest partners located in Wales, Iceland, Malta, Canada, China, and Indonesia.

One of the members, Emerge Advertising has over 100 sites in South Wales making it Wales’s largest digital out-of-home (DOOH) media owner. The company which is based out of Llanelli, Carmarthenshire uses a range of classic and digital billboards in a range of different locations.

This latest recruitment means WOO has taken on 16 new members this year, leading the organisation to have “far more” members than 2019 which saw the organisation rebrand from “the global trade association”.

Out-of-home, with its strong digital element, has a great opportunity to challenge and even overtake traditional media like TV and print and by working together we can accelerate this game-changing opportunity

The association works to promote and enhance the OOH industry on behalf of their partners. Other members of the board include Ocean Outdoor, Clear Channel, and OUTFRONT Media.

Discussing the recent advancements of WOO, chief operating officer, Mark Flys, says: “The worldwide out of-home industry has come together in the pandemic and we’re delighted that so many companies are choosing to join WOO.

“Out-of-home, with its strong digital element, has a great opportunity to challenge and even overtake traditional media like TV and print and by working together we can accelerate this game-changing opportunity.”

If you have any news, email david@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


Print printer-friendly version Printable version Send to a friend Contact us

No comments found!  

Sign in:

Email 

or create your very own Sign Link account  to join in with the conversation.


Top Right advert image
Top Right advert image

Poll Vote

How has the pandemic affected your firm?

Top Right advert image