Absen a Catalyst for virtual studio project
Scotland’s Catalyst Event Production Services recently teamed up with global LED manufacturer Absen on a forward-thinking project that saw it develop a new virtual studio.
Wednesday, 07 Jul 2021 08:35 GMT
Catalyst Event Production selected Absen’s Aries 1.5 MiniLED for the project
The Catalyst CONNECT facility was created in a 200sqm space, hosting a 50sqm presentation stage with an LED backdrop at the company’s Perth offices.
Catalyst opted for Absen’s Aries 1.5 MiniLED, purchasing the technology from Absen’s UK-based distributor PSCo.
Aries 1.5 MiniLED features a 170-degree wide viewing angle and high contrast for vibrant content, which Catalyst says made it the ideal solution for its indoor 4K resolution LED display.
“We’ve had a regular stream of work from companies wanting to elevate their virtual presentations to match their existing brand values and to overcome the limitations of webinars from home offices,” Catalyst Event Production Services’ managing director Graeme Craig says.
“Customers have found the value added to virtual events or webinars by using a virtual studio far out ways the cost of implementation. We’ve even seen an increase for our customers in audience engagement and retaining that engagement, when compared to standard video call webinars from home.”
Adam Berditch, business development manager for Absen in the UK, adds: “Over the last year, we’ve seen businesses use LED to transform live online events.
“State-of-the-art virtual studios, like Catalyst CONNECT, are fast becoming the norm for industries across the globe, as LED can offer a whole new dimension to online presentations, professional events and award ceremonies.”
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