OOH campaign fights racial injustice
North America-based out-of-home specialist Outfront Media has joined forces with US online racial justice organisation Color Of Change to raise awareness of the group and its work to fight injustice towards people of colour.
Friday, 21 May 2021 08:41 GMT
The campaign will run in nine major cities across the US
Outfront will provide billboard assets across the US for new Color Of Change-led campaign ‘Until Justice is Real’, highlighting the need for people of all colours to do their part and demand accountability to end the practices that unfairly hold black people back.
The campaign will run in nine major cities, each strategically chosen by Color Of Change.
“The past year has brought the fight for racial justice into the forefront of American activism,” Color Of Change’s interim chief marketing officer Amity Paye says, adding: “We're glad to be working with Outfront to help even more people take action and find real racial justice solutions that will move our country forward.
“There is still so much work that still needs to be done for black communities to have the justice, safety and protection we deserve.
There is still so much work that still needs to be done for black communities to have the justice, safety and protection we deserve”
“Awareness and statements of solidarity are just the first steps for anyone looking to change our country; what should always come next is action to implement practices and policies that combat systemic racism at all levels of society.”
Jodi Senese chief marketing officer of Outfront, adds: “Statements of support are a first step, but being able to use our assets for 'good' and in this case, awareness of the organisation and their mission is a significant next step forward.
“Having a powerful, visual media platform allows us to give an amplified voice to important organisations.”
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