Digital signage giants back ovarian cancer project
JCDecaux and Ocean Outdoor have thrown their backing behind a worldwide campaign to draw attention to a lack of vital research funding for ovarian cancer.
Friday, 07 May 2021 08:20 GMT
The campaign will feature on screens in London and New York
Messaging will appear on the iconic Piccadilly Lights in London and Times Square billboards in New York to mark World Ovarian Cancer Day on May 8th, while additional content is set to feature on more than 350 other UK billboard sites given by JCDecaux.
The campaign focuses around the message “an ad you can’t miss, for a cancer you do”, with the aim of driving support for additional funding to help funs research into new treatments.
Created pro bono by digital and creative agency Topham Guerin, the campaign features more than 30 real women, all diagnosed with a variant of ovarian cancer called low grade serous.
UK co-organiser Katie Wilkins, who was diagnosed last year at the age of 38, comments: “I was a ‘healthy’ young woman, and never thought for one minute I’d have cancer.
“I get asked a lot if it was picked up during a routine smear test – but that only checks for cervical cancer. Like so many people I didn’t really know anything about it.
“Our message is simple. We want women of all ages to be aware of the subtle symptoms of ovarian cancer which can easily be missed and dismissed. And we want more research, so women with our cancer live longer.”
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