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Midwich score distribution deal with Atlona

Specialist trade audio-visual (AV) distributor Midwich has announced details of a distribution deal with AV solutions provider and long-term partner Atlona.

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The arrangement will cover the UK and Irish markets

Under the agreement, Midwich will serve as the sole AV distributor in the UK and Ireland for Atlona.

Midwich began distributing Atlona’s products in April 2011, and the new deal will make the full range of the provider’s solution available in the UK through Midwich, as well as in Ireland via Square One.  

Atlona provides AV and IT signal distribution and connectivity solutions for a range of residential and commercial markets, covering industries including education, business, government, entertainment and healthcare.

“We’ve recently restructured our model in the UK and Ireland, with Midwich being chosen for the AV focused market and Anixter looking after the IT market,” Atlona director for EMEA sales Thorsten Goecke says.

We’ve recently restructured our model in the UK and Ireland, with Midwich being chosen for the AV focused market and Anixter looking after the IT market

“Atlona has enjoyed a long and successful relationship with the Midwich Group; we already have a sole distribution agreement in Germany, Italy, and Spain, so we’re delighted to extend this agreement into the UK and Ireland.”

Ross Floyd, divisional director for Midwich, adds: “As we approach our 10th year in partnership with Atlona, we are delighted to celebrate this milestone by being selected as their sole AV distributor in the UK amd Ireland.

“Atlona have developed some of the world’s most innovative and reliable AV and IT signal distribution and connectivity solutions, as well as offering our channel partners the highest level of customer support, training and protection in the industry.”

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