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Samsung lands innovative deal with d’strict

Samsung Electronics has announced details of a new partnership with South Korean design company d’strict to showcase new media art on its innovative SMART signage at locations around the world.

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Samsung’s SMART signage is able to create a range of effects, including this example of a water inside a giant box

Under the agreement, the two companies will produce new media art pieces for potential customers of Samsung SMART signage and present public media art projects through Samsung’s LED signage sites.

Samsung boasts locations at some of the world’s most iconic sites, including at Times Square in New York City and the Duomo Cathedral in Milan.

The companies say that these never-before-seen visual experiences with eye-catching content and digital media technologies will aim to push the digital signage industry forward.

“This partnership will help bring to life many opportunities for Samsung SMART signage beyond simple information delivery and will help businesses consider the possibilities of using these displays as a media art platform,” says Hyesung Ha, senior vice president of visual display business at Samsung Electronics.

“This partnership is aligned with our broader user experience ‘Screens Everywhere’ vision and will showcase enhanced content on the latest display technology.”

Sung-Ho Lee, chief executive of d’strict, adds: “We are honoured to partner with global technology leader Samsung Electronics to bring international attention to contents we have worked so hard to create.

“d’strict will create entirely new perspectives for the public to enjoy by partnering with Samsung.”

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