RADAR uses anonymous mobile data to identify the behaviours of audience groups passing by the company’s bus shelters, billboards and street furniture.

This, according to Clear Channel, enables brands to deliver their message to the right audiences, with the data being anonymised and aggregated by a third-party in each market.

RADAR is due to launch first in Spain and the UK in September, followed by Sweden in the coming months.

Justin Cochrane, chief executive of Clear Channel Europe, comments: “We believe such technologies will play an important role in our multi-market recovery following Covid-19, and we are proud that our continued investment in digital transformation, and the launch of new products at such an important, time will support Out of Home as it returns to business.

“The launch of RADAR in Europe was born out of Clear Channel’s vision of a future where out-of-home can deliver true flexibility for advertisers, rivalling that of other major media channels.

“As we roll out and evolve RADAR in Europe, this will give us, and our customers, increased insight around the behaviours of audiences across out-of-home environments, and how those behaviours change and evolve.”

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