Measuring in at 45ft high and more than 175ft long, the display will replace the current Marvel’s Avengers Station static sign.

Commissioned by Victory Hill Exhibitions, a subsidiary of Cityneon Holdings, and built by Media Resources, the display is described as one of the highest resolution displays in Las Vegas and will utilise 5k+ media display technology.

Due to be completed by early 2020, the curved LED digital display system will be supported with real-time monitoring and alerts, allowing advertisers to share messaging with the 45 million visitors walking and driving by each year.

Big Outdoor will manage the sales and marketing for the screen, having been chosen due to its own digital signage footprint in various urban areas such as Dallas and Santa Monica.

Commenting on the project, Ron Tan, executive chairman & group chief executive officer of Cityneon Holdings says: “This project is three years in the making. We are delivering, yet again, on another promise we made when we first opened the Marvel’s Avengers Station exhibition in 2016 at Treasure Island in Las Vegas.

“This is a break-through opportunity for Victory Hill Exhibitions that will provide a fresh, new and immediate incremental revenue stream for our company. The second largest curved LED screen in Las Vegas, the display will provide untapped potential for advertisers to share their brand and messages with the 45 million annual visitors who travel into and along the Las Vegas strip.”

Brad Berkley, chief executive officer of Big Outdoor adds: “Big Outdoor is excited to partner with Victory Hill Exhibitions to bring this iconic digital asset to the Las Vegas market. This location will not only create value for our real estate partners but will also allow our clients to connect brands and advertisers with a truly unique signage opportunity on the Las Vegas strip.”

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