Big screen première for ADI
ADI has installed a second outdoor screen at the Odeon cinema in Dorchester. Positioned above the main entrance, the new high-resolution LED display is 14m² , and will be used to communicate show-times and promote upcoming releases
Tuesday, 11 Jun 2013 12:20 GMT
The high-resolution LED screen will display film times and promotional clips.
This new installation follows the 60m² ‘Screen on the Square’, created by ADI last October. Drew Burrow, ADI’s business development manager, comments: “It was great to work on a further project at Brewery Square, where our new screen brings a vibrant feature to the front of the cinema and sits well alongside the Odeon branding.
He adds: “Using our own high specification LED product, the screen provides the sharpness and clarity that’s required for detailed content, whatever the weather conditions outside, offering an effective platform to inform, entertain and drive sales.”
The new screen indicates the growing relevance of external digital sigange for the entertainment industry, providing a dynamic and long-term approach for engaging the public.
yndy
