As KAVALAN continues to grow in Europe, Taya Groups has announced the expansion of its presence in Italy through the addition of sales partner Massimo Agnetti.

Agnetti will work with European sales director Rob Karpenko to meet specific regional demands, bringing with him his own resources and understanding of the Italian market.

Karpenko joined the TAYA Europe team in February 2022, two years after the company was founded in 2019 to enable Taya Groups to better serve European partners and in response to demand for PVC-free solutions.

Taking a multiregional approach to distribution, Agnetti will cover the whole of Italy and will be responsible for bringing KAVALAN products to market. Karpenko is responsible for strengthening European partnerships and spearheading ongoing strategic growth plans for KAVALAN.

Agnetti comments: “It’s the perfect time for this partnership to commence as interest in KAVALAN’s solutions continue to grow in Italy. I have an incredible passion for the KAVALAN brand and sustainability across the graphics industry as we all fight for a better future for our planet.

“I can’t wait to get started supporting partners throughout the country, ensuring they’re equipped and empowered to go PVC-free successfully.”

Karpenko adds: “Knowing Massimo for years, I’m genuinely excited that he’ll be playing a critical part in shaping the future of sustainable business for the Italian market. With his outstanding market knowledge, technical expertise and great enthusiasm for KAVALAN, I can’t imagine a better combination as we continue to transform the face of the industry and secure a greener future.

“This really is brilliant news for our brand and Italy.”

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