First Colour eyes wide-format growth with Canon
Central London-based print and graphics provider First Colour has installed the UK’s first Canon Arizona UV 135 GT flatbed printer as part of an effort to further expand its wide-format print service offering.
Thursday, 02 Dec 2021 07:03 GMT
The Canon Arizona UV 135 GT being installed at First Colour’s location in London
First Colour was traditionally a specialist in super-fast turnaround small-format print but opted to modify this strategy four years ago after identifying opportunities in wide-format print.
During the pandemic, plans to invest further were put on hold, but as business returned to near-normal, First Colour chose purchase a Canon Arizona 135 GT UV from ADAPT to support its expansion goals.
Installed at First Colour in early October, the machine can print at speeds of up to 34.2sq m/hr per hour and also features VariaDot imaging technology.
“We have our bread-and-butter work to properly establish first, but there are lots of other markets we can look at with the new Canon that we couldn’t previously access,” Cliff Finn, owner and managing director of First Colour explains.
Canon is the ultimate printer’s choice and the best in the market”
“For example, we plan on recruiting additional sales personnel later this year to help us move into hard signage and develop that side of the business.
“Before the pandemic, we operated an entry level hybrid board printer which got us into the marketplace, but it was always the plan to acquire a high-quality flatbed printer. If I’m honest, we always hankered after a Canon machine.
“Canon is the ultimate printer’s choice and the best in the market, but we didn’t think our budget would stretch that far. However, after an initial discussion with ADAPT, we were surprised to find that the new 135GT was on a par price-wise with competing solutions.”
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