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PlayStation signage bags five awards

For the launch of the new Sony PlayStation 5 last year, Londoners might have noticed four unusual tube signs appear at Oxford Circus Station.

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The signage was described as a stroke of genius by The Drum Roses Awards judges

In October 2020, the four exit signs for the underground were swapped with illuminated signs in the shape of the PlayStation console buttons.

The pole mounted signs comprised of a triangle, circle, X, and square and were turned around by AJ Wells & Sons in two weeks in complete secrecy. The signs were also installed at night in darkness on November 17th, 2020, and only stayed in place for a few days.

According to AJ Wells, there are plans for the signs to be moved to Sony’s London headquarters to be displayed permanently.

Although the installation happened to coincide with the UK’s lockdown 2.0, the signage didn’t go unnoticed.

According to Campaign, the signage along with other installations at other London stations, received over 34,000 shares on Twitter. The campaign has also since won a number of awards.

AJ Wells & Sons produced and installed the illuminated signage

The Drum Roses Awards 2021 saw the Playstation 5 – TfL takeover win four awards. These were the Grand Prix Award, the Outdoor Campaign Gold Award, the Special Build Gold Award, and the Ambient Media Gold Award. The campaign also won the Best Use of Experiential Space at the Campaign Media Awards 2021.

The judging panel at The Drum Roses Awards described the project as “a stroke of genius”. The panel added: “A lot of creatives at some point have the idea to do something as standout as this, but they almost never happen. To see a partnership like this, with all the teams involved, actually make it a success – hats off to them.

“This happened in lockdown, so not that many people got to see it in real life. But the strength of the brilliant idea means it will be shared, and we all saw it on our screens. It was different – and put a smile on our faces.”

If you have any news, please email carys@linkpublishing.co.uk  or join in with the conversation on Twitter and LinkedIn.

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