CSM Live lands Commonwealth Games contract
CSM Live, the branding and live experience arm of CSM Sport and Entertainment, has been appointed as the official provider of look, wayfinding and signage for the Birmingham 2022 Commonwealth Games.
Tuesday, 18 May 2021 09:46 GMT
CSM Live has provide similar signage services at a number of other major multi-sport events including the Glasgow 2014 Commonwealth Games.
Following a competitive tender process, CSM Live will be responsible for scoping, producing, installing and de-rigging all elements of venue dressing at competition and non-competition venues.
This includes field of play branding, wayfinding and information signs, sponsor recognition, media treatments and Host City dressing.
In line with Birmingham 2022’s sustainability pledge, which includes plans to deliver the first ever carbon-neutral Commonwealth Games, CSM Live will design and provide an entirely sustainable solution.
CSM Live has also committed to working with local companies, suppliers and staff on the project, with a target to procure over 65% of requirements locally.
Giles Stanford, director of global events at CSM Live, says: “We are thrilled to be working with Birmingham 2022 as we seek to deliver a sustainable, innovative and carbon-friendly Commonwealth Games.
We are thrilled to be working with Birmingham 2022 as we seek to deliver a sustainable, innovative and carbon-friendly Commonwealth Games”
“We have a strong pedigree in providing sustainable branding solutions for major events and combined with the expertise of the local business community, we hope to deliver a spectacular event for all those involved.”
Ian Reid, chief executive of Birmingham 2022, adds: “With a strong track record of working on major sporting events, I know we can rely on their expertise to help us deliver the most sustainable Commonwealth Games to date.
“In addition to their work on competition venues, CSM Live will also be working with us on our community engagement activities, which will support us developing positive relationships within local communities across the West Midlands.”
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