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Holdan pens PROMISE and NewBlue deals

Midwich Group-owned specialist trade supplier Holdan has entered into new distribution agreements with manufacturers PROMISE Technology and NewBlue Inc.

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Holdan and Midwich Group will have access to all products from PROMISE Technology and NewBlue

The arrangements will see the full product ranges of both PROMISE Technology and NewBlue made available to Holdan and Midwich Group.

The PROMISE Technology deal will cover the UK and Ireland, while the NewBlue agreement also includes the UK, and Ireland, as well as Europe.

PROMISE Technology delivers single and multi-user access, editing, sharing and the distribution of 4K footage, while NewBlue specialises in live broadcast production.

Warren Bowler, divisional director at Holdan, comments: “We’re really proud to represent PROMISE Technology and NewBlue Inc. as a distribution partner in the UK, Ireland and Europe.  

“PROMISE Technology offers industry-leading technology as part of their Rich Media portfolio. Their products provide the perfect solution, whether you are using the software from home, a massive post-production studio or large IT company.

“We’re equally excited to provide NewBlue. solutions to our channel partners. In particular, their NewBlue VividCast software makes it incredibly easy to produce live broadcasts.”

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