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PPDS eyes Iberian growth with EARPRO

Digital signage and displays specialist PPDS has entered into a partnership with Midwich Group-owned Spanish distributor EARPRO, as part of plans to grow its business in the Iberia region.

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Midwich acquired EARPRO in 2017 as part of its own continued international expansion

Under the agreement, EARPRO will offer the full range of Philips digital signage and LED solutions to customers across the Iberian Peninsula.

Products covered by the partnership include the Philips T-Line of interactive displays for education, the Philips C-Line collaborative display for corporate, the Philips B-Line range and its LED range.

The deal also further enhances and extends PPDS’ relationship with the Midwich Group, which works with the company in regions around the world.

César Sanz, sales director for Iberia at PPDS, comments: “The partnership with EARPRO is a fantastic addition to our distribution network here in Iberia.

Beyond the strategic partnership with PPDS and the Midwich Group there is a well-connected relationship between our local teams here in Iberia

“2021 will again be another hugely important and significant year for PPDS, with major product launches at the end of 2020, such as our L-Line 7000 LED series, our C-Line and T-Line range for corporate and education among others gaining some serious market traction, as well as a whole host of new products set to be unveiled.”

Pere Castro, general manager at EARPRO, adds: “We are pleased to have added Philips professional display products from PPDS into our portfolio because we will be able to enhance our offering to the market with visual media.

“Philips professional display solutions come with new technological solutions like interactivity, high brightness and LED, all of which have real potential for Spain and Portugal, especially for AV/IT System integrators.

“Beyond the strategic partnership with PPDS and the Midwich Group there is a well-connected relationship between our local teams here in Iberia.”

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