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Ocean Outdoor rebrands Nordics arm

Digital-out-of-home media owner Ocean Outdoor has rebranded its ACM Retail Tech Nordics-facing subsidiary to support its ongoing global expansion effort.

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ACM Retail Tech will now be known as Ocean MediaTech

Acquired by Ocean Outdoor earlier this year, the newly named Ocean MediaTech business will continue to focus on providing location-based communication services to the retail and real estate sectors.

Currently operating across the Nordics, Ocean Outdoor says it will now seek to expand Ocean MediaTech into its other territories, servicing clients in a range of categories such as food, fashion, finance, automotive, telecom, hospitality and pharmaceuticals.

Hoss Khosravi, former chief operating officer of Ocean Outdoor Nordics, will continue to lead Ocean MediaTech as chief executive, with support from a team of 17 staff based in Sweden.

“The combination of dynamic product set with creativity and a high quality client base, coupled with Ocean’s digital out-of-home and media sales expertise, provides a unique, symbiotic relationship to drive commercial opportunities,” Khosravi says.

The rebrand to Ocean MediaTech delivers a confidence to all verticals

“The rebrand to Ocean MediaTech delivers a confidence to all verticals – the reassurance of quality, service, technology, reputation and experience to direct customers and a stamp of quality for future business partners that we want to work with.”

Ocean Outdoor chief executive Tim Bleakley adds: “Ocean MediaTech is part of our ongoing programme to integrate ACM assets with existing operations in the Nordics and beyond.

“The new division delivers multiple group wide benefits including economies of scale, allowing the business to become more competitive through an expanded portfolio, closer integration with Ocean media sales, combined talent and deeper market coverage.” br />
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