Terms of the deal were not disclosed, but Kornit says Custom Gateway’s platform will supplement its own Konnect platform for visibility and control of printing operations.

The Custom Gateway platform allows for content sourcing, creation, content management and display at the front end, and Kornit says this will offer its customers valuable business insights.

“On-demand production is overtaking traditional retail models, and the producers who harness all available data will win the marketplace,” Kornit chief marketing officer Omer Kulka comments.

“We’re excited to welcome Custom Gateway to the Kornit family, a development that will ultimately give end consumers the products and experiences they expect.”

Orders on the Custom Gateway platform are captured by an order management system and directed to the back-end production sites using routing algorithms. Once orders move to the production floor, they are routed and managed, to allow for on-demand production on a mass scale.

Custom Gateway has over 300 customers around the world, including brand names such as fashion retailer Next, as well as major sports, fashion and content brands.

Andrew Talbot, chief executive of Custom Gateway, adds: “We’re excited about bringing these two creative cultures together and know from experience that Kornit and Custom Gateway are built upon a common vision.

“Together, we will provide global brands and fulfillers optimal control of their business, ensuring swift, socially responsible fulfilment, and in a profitable model that produces and ships orders in real time, without excess inventory or labour.”

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